Studies and Statistics
Insights to help your business understand your target markets and the tourism sector
Travel Alberta Tourism Market Insights
Travel AB regularly compiles and tracks information and is studying pre-pandemic source markets to understand how people are resuming travel.
> Click HERE for insights into Alberta’s typical visitors
> Click HERE for Alberta’s economic dashboard
> Click HERE to view Travel Alberta’s tourism indicators
> Click HERE to view Alberta’s Tourism Industry Dashboard
> Click HERE for market insights both within and outside of Canada
Travel AB recently hosted informational webinars on the topic of COVID-19 research:
> Leading Research How to Re-Engage with Albertans Amidst COVID-19
> What the Research is Telling Us About Tourism Recovery
Economic Research & Business Planning
Initial survey findings have been collected regarding activities Albertans participated in before the pandemic, and how they feel about returning to those activities now.
> Click HERE to view the full report of Wave 3 Results (October 2020)
> Click HERE to view the full report of Wave 2 Results (August 2020)
> Click HERE to view the full report of Wave 1 Results (June 2020)
> Click HERE to learn more about future studies
> Click HERE for COVID-19 Alberta Business Impact Survey findings
> Click HERE for more COVID-19 tourism-related research
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