MARKETING SUPPORT

Communicate the value of your experience

Resources to help your business build awareness, generate interest, and drive visitation

Google for Small & Medium Sized Business

Navigating through everything Google has to offer for businesses can be overwhelming… What do they all have to offer? Where do you even start?

Take your online presence to the next level with these resources straight from Google:

ATIS – Alberta Tourism Information Services

Did you know Travel Alberta offers a FREE digital marketing platform to help Alberta tourism businesses amplify their marketing efforts?

Why should you create and actively maintain an ATIS account?
1) Get the word out – ATIS Listings received approximately 4 million total views in 2019
2) Drive traffic – ATIS Listings received approximately 2 million conversions (clicks, website navigation’s, offer purchases, actual visits etc.) in 2019 – that’s a conversion rate of 50%!

What can you do with an ATIS account?
1) Create Listings – inform visitors about the core experiences or aspects of your business
2) Advertise Events – attract visitors to experience stand-alone or special events you host
3) Present Offers – attach a price point to a unique experience you have to offer

Learn more about how to distinguish between a Listing, Event, or Offer by clicking HERE

How do you create an ATIS account?
1) Click HERE and learn about the steps you need to take to get started
2) Click HERE and read through the ATIS FAQ page
3) Click HERE to sign up for free!

Learn how to write a great listing description by clicking HERE

What if you already have an ATIS account?
1) Update your Listings – inform visitors about what you’re doing to keep them safe
2) Click HERE to access tips and resources that will help you get the most out of your account
3) Click HERE to learn how you can attract more visitors by raising your listing health score

FREE Promotional Resources

Discover Leduc Region proudly provides the DLR Media Toolkit to partners & local businesses. Feel free to use these resources in your promotion of tourism offerings + the region as a whole!

Resources provided within the DLR Media Toolkit include:
> Discover Leduc Region Brand Guidelines + Logo Package
> Social Media Post Templates (for Facebook + Instagram + Twitter)
> Pre-Created Social Media Graphics
> DLR Photo Library (with Spring/Summer + Fall/Winter + Stock images)

Travel Alberta Marketing Resources

Travel Alberta’s Learning Portal offers an extensive set of resources for tourism businesses designed to help guide your marketing efforts.
> Click HERE to view Marketing & Promotions Webinar Recordings

Some of our favorites we suggest you check out include:
> How to Upcycle Existing Content and Turn it into Something New
> The 5 Photos you Need to Promote Your Business + How to Take Them with your Phone
> How to use Social Media to Build Consumer Confidence Webinar
> Facebook and Instagram for Tourism Businesses Webinar
> Revamping Your Website Webinar

Travel Alberta also offers a variety of media resources and contacts for tourism businesses
> Click HERE to view their media website
> Click HERE to access their multimedia library

Discover Leduc Region Social Media

Discover Leduc Region is active on social media (@discoverleduc) across 3 platforms
> Follow us on Facebook, Instagram, & Twitter so we can follow you and share your content.
> Keep an eye out for content that may be relevant to your business and audiences.

We publish weekly blog articles to showcase the beauty, vibrancy, and stories of this diverse region
> Click HERE to view past blog articles
> Send us ideas for features by emailing info@discoverleduc.ca

Contact us for Support

Have any questions? Concerns? Need some help? – Click below to get in touch with us

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