tourism Industry

Understand the tourism economy, plan accordingly for the future, and access economic and strategic insights into the tourism industry.

tourism insights

Travel Alberta

Travel Alberta drives the growth of the province’s visitor economy, creating and promoting must-visit destinations throughout the province by building a thriving visitor economy that benefits all Albertans. They provide insightful stats and research, know your market before making business decisions.

Indigenous Tourism Alberta

Indigenous Tourism Alberta (ITA) is a non-profit organization devoted to help grow and promote authentic, sustainable and culturally rich Indigenous tourism experiences we want to share with the world.

Destination Canada

Destination Canada produces regular data, market intelligence and industry analysis to help businesses market to international travellers and grow Canada’s tourism industry.


Tourism Industry Association of Alberta works collaboratively with the Government of Alberta and Travel Alberta to support an audacious target of more than doubling the value of Alberta’s tourism economy by the year 2030.

Key tourism insights
2023 State of the Industry Report
Labour Market Study of Alberta's Tourism Sector 2023

strategic plans

Travel Alberta Business + Strategic Plans

Travel Alberta is growing Alberta's visitor economy by investing in world-class visitor experiences, expanding air access, and marketing Alberta to high-value travellers around the world. 

Learn More

Municipal Government Strategic Plans + Reports

Our regional municipal governments strive to promote growth and development throughout the Leduc Region. Learn more about how they plan to do so.