tourism Industry

Understand the tourism economy, plan accordingly for the future, and access economic and strategic insights into the tourism industry.

Travel Alberta

Travel Alberta drives the growth of the province’s visitor economy, creating and promoting must-visit destinations throughout the province by building a thriving visitor economy that benefits all Albertans. They provide insightful stats and research, know your market before making business decisions.

Indigenous Tourism Alberta

Indigenous Tourism Alberta (ITA) is a non-profit organization devoted to help grow and promote authentic, sustainable and culturally rich Indigenous tourism experiences we want to share with the world.


The Tourism Industry Association of Alberta (TIAA) is a not-for-profit, tourism association that advocates on behalf of all segments of Alberta’s tourism economy for a competitive and sustainable business environment that generates substantial economic value for the province.


Tourism Industry Association of Alberta works collaboratively with the Government of Alberta and Travel Alberta to support an audacious target of more than doubling the value of Alberta’s tourism economy by the year 2030.

Destination Canada

Destination Canada produces regular data, market intelligence and industry analysis to help businesses market to international travellers and grow Canada’s tourism industry.

Travel Alberta Business + Strategic Plans