Economic Insights

Studies and Statistics. Insights to help your business understand your target markets and the tourism sector.

Travel Alberta Tourism Marketing Insights

Travel Alberta regularly complies and tracks information and is studying pre-pandemic source markets to understand how people are resuming travel.

> Click HERE for insights into Alberta’s typical visitors
> Click HERE for Alberta’s economic dashboard
> Click HERE to view Travel Alberta’s tourism indicators
> Click HERE to view Alberta’s Tourism Industry Dashboard
> Click HERE for market insights both within and outside of Canada

Travel Alberta has also hosted a number of webinars focusing on current research and insights that directly relate to the tourism industry in Alberta

> Click HERE to view webinar recordings on Research & Insights related topics


Covid-19 Research & Business planning

Initial survey findings have been collected regarding activities Albertans participated in before the pandemic, and how they feel about returning to those activities now.

  • Click HERE to view the full report of Wave 6 Results (July 2021)
  • Click HERE to view the full report of Wave 5 Results (April 2021)
  • Click HERE to view the full report of Wave 4 Results (January 2021)
  • Click HERE to view the full report of Wave 3 Results (October 2020)
  • Click HERE to view the full report of Wave 2 Results (August 2020)
  • Click HERE to view the full report of Wave 1 Results (June 2020)

Looking for more COVID-19 research applicable to the tourism industry?

> Click HERE for more COVID-19 tourism-related research