Resources to help you communicate the value of your experience, build awareness, generate interest, and drive visitation
Free Promotional Resources
Discover Leduc Region proudly provides the DLR Media Toolkit to partners & local businesses. Feel free to use these resources in your promotion of tourism offerings + the region as a whole!
Resources provided within the DLR Media Toolkit include:
- Discover Leduc Region Brand Guidelines + Logo Package
- Social Media Post Templates (for Facebook + Instagram + Twitter)
- Pre-Created Social Media Graphics
- DLR Photo Library (with Spring/Summer + Fall/Winter + Stock images)
ATIS - Alberta Tourism Information Services
Did you know Travel Alberta offers a FREE digital marketing platform to help Alberta tourism businesses amplify their marketing efforts?
Why should you create and actively maintain an ATIS account?
- Get the word out – ATIS Listings received approximately 4 million total views in 2019
- Drive traffic – ATIS Listings received approximately 2 million conversions (clicks, website navigation’s, offer purchases, actual visits etc.) in 2019 – that’s a conversion rate of 50%!
What can you do with an ATIS account?
- Create Listings – inform visitors about the core experiences or aspects of your business
- Advertise Events – attract visitors to experience stand-alone or special events you host
- Present Offers – attach a price point to a unique experience you have to offer
Learn more about how to distinguish between a Listing, Event, or Offer by clicking HERE
How do you create an ATIS account?
- Click HERE and learn about the steps you need to take to get started
- Click HERE and read through the ATIS FAQ page
- Click HERE to sign up for free!
Learn how to write a great listing description by clicking HERE
What if you already have an ATIS account?
Travel Alberta Marketing Resources
Travel Alberta’s Learning Portal offers an extensive set of resources for tourism businesses designed to help guide your marketing efforts.
- Click HERE for Travel Alberta Marketing & Promotions Resources
- Click HERE to view Travel Alberta Marketing & Promotions Webinar Recordings
Some of our favorite sections we suggest you check out include:
- Introduction to Content Marketing
- Facebook for Tourism Businesses
- Instagram for Tourism Businesses
- Introduction to Website Content
- Online Reviews + Reputation Management
Travel Alberta also offers a variety of media resources and contacts for tourism businesses
Google for Small & Medium Sized Business
Navigating through everything Google has to offer for businesses can be overwhelming… What do they all have to offer? Where do you even start?
Take your online presence to the next level with these resources straight from Google:
Discover Leduc Region Social Media
Discover Leduc Region is active on social media (@discoverleduc) across 3 platforms
- Follow us on Facebook, Instagram, & Twitter so we can follow you and share your content.
- Keep an eye out for content that may be relevant to your business and audiences.
We publish weekly blog articles to showcase the beauty, vibrancy, and stories of this diverse region